2024 Vacation Rental Investment Guide for Branson & The Ozarks

In this guide, we’ve compiled insights and trends over the last 12-months for the local short-term rental market here in Branson, Missouri.

3 Straight Years of Vacation Rental Market Growth in Branson

Branson’s vacation rental market has seen an impressive 12% growth over the past three years, signaling that demand is stronger than ever.

This steady growth shows that Branson is only getting more popular with visitors, and the market isn't cooling off anytime soon. For investors, that’s great news! It’s a solid sign that Branson will keep delivering strong returns, with even more chances to boost revenue as the area continues to thrive.

Two-Bedroom Homes Leading the Market in Branson for 2024

In Branson, approximately 39% of vacation rentals are two-bedroom properties. These condos and homes are particularly popular among families and small groups, making them a reliable investment for consistent bookings.

Two-bedroom rentals are the sweet spot—big enough to comfortably host families or small groups, but without the extra upkeep of larger properties. It’s a win-win for investors, too. This setup is perfect for attracting a steady stream of guests, making it easier to keep your calendar full and your property booked all year long.

Average Booking Length in Branson for 2024 is 3 Days

Most guests in Branson choose to book a stay of about three days. This is a great duration for property owners because it keeps things moving with frequent turnovers and ensures a steady stream of income. These stays are short enough to accommodate quick getaways but long enough to be profitable, balancing occupancy and revenue throughout the year.

About 65% of Branson’s vacation rentals require a minimum two-night stay. A two-night minimum accommodates both owners and guests.

For investors, this means you can keep your calendar busy without locking out potential guests. Whether someone’s planning a quick weekend trip or a longer stay, you’re open for business. By allowing these shorter stays, you’re setting yourself up for more bookings, which means higher occupancy rates and more revenue in the long run.

Peak Season and Average Occupancy in Branson for 2024

In the past year, Branson vacation rentals have enjoyed an average occupancy rate of 53%. The summer months, particularly June and July, are especially busy, with occupancy rates soaring above 70%. This seasonal spike presents an excellent opportunity for investors to capitalize on the high-demand periods, maximizing earnings during Branson’s peak season.

2024 Revenue Potential for Short Term Rentals in Branson

As of August 2024, Branson vacation rentals are generating an average annual revenue of $48.2k.

Weekend bookings are particularly profitable, with a Revenue Per Available Unit (RevPAR) of $225.20. This indicates that high-traffic weekends can be very profitable, offering a prime chance to boost your overall revenue and see impressive returns on your investment.

Is Branson, Missouri a Good Investment for Short Term Rentals in 2024?

Short answer: YES!

According to AirDNA, Branson scores a whopping 97/100 on the Investability Scale. What does that mean for you? It means that Branson offers a fantastic balance between revenue potential and mortgage costs.

In simple terms: You’re looking at a profitable return on your investment. With low costs and high demand, it’s a sweet spot for investors who want to see serious income from their properties.

Have a Vacation Rental or Looking to Invest in Branson?

As someone who lives and works in Branson, I understand the unique appeal this area has for visitors and how to maximize that potential for property owners.

At Grand Welcome Branson & The Ozarks, our focus is on delivering personalized, hands-on management that gives you peace of mind while driving more bookings and higher revenue.

With dynamic pricing, local expertise, and 24/7 guest support, we handle the day-to-day so you can focus on enjoying the benefits of your investment. We treat your property like it’s our own, because your success is our success.

Give us a call today!